Bitybank | Pix
Simplifying transfers with Pix in a Crypto Bank
Role
Product Designer
Industry
Pix Area
Context
Pix is the main transfer method in Brazil and is part of the financial routine for most users.
For Bitybank, integrating Pix was not just about meeting a market requirement, it was a strategic opportunity to:
Increase app usage frequency
Facilitate capital entry into the platform
Reduce friction between bank balance and crypto investment
Before the structuring of the area, the deposit and transfer experience needed more clarity, fluency, and integration with the investment journey.
The goal was clear:
to transform Pix into a natural entry point for investing in crypto.
My Role
I acted as a Product Designer responsible for:
Structuring the complete user experience of the Pix area
Conducting discovery focused on transfer behavior
Prototyping and validating solutions
Ensuring smooth integration with the investment journey
Monitoring post-launch metrics
My focus was to connect banking functionality with direct impact on conversion.
Main Challenges
Integrate Pix into a crypto bank without creating confusion between real and crypto
Reduce errors and insecurity in financial transfers
Make the deposit via Pix fast and intuitive
Create a journey that encourages investment after the balance is credited
Increase recurrence within the app
Solutions
Discovery
The investigation phase included:
Behavior analysis via Mixpanel
Study of the deposit and investment funnel
Identification of abandonment after balance entry
Benchmarking with digital banks
Analysis of recurring questions in support
Key insights:
Users transferred amounts, but did not always invest immediately
There was a lack of contextual stimulus after receiving the Pix
The journey between “balance in reais” and “investing” was not fluid
Ideation
Based on the data:
I restructured the architecture of the Pix area
I simplified the sending and receiving flow
I better organized the visualization of the available balance
I created clear visual connections between balance in reais and the option to invest
I adjusted microcopy to reduce cognitive friction
The focus was on clarity, confidence, and continuity of the journey.
Wireframes and flows were developed in Figma, exploring different possibilities of hierarchy and action prioritization.
Prototyping & Testing
Navigable high-fidelity prototypes
Internal validations and exploratory testing
Adjustments based on expected behavior
Refinement of visual feedback and error states
The goal was to ensure that the journey was simple enough to be completed without friction.
Delivery
At delivery:
I structured clear documentation for development
I accompanied the implementation with the technical team
I monitored post-launch metrics via Mixpanel and Analytics
I adjusted specific points based on real usage data
Achieved Results
The impacts were direct and measurable:
~30% increase in the number of users who invested after making a transfer via Pix
Increased frequency of access to the app
Growth in the volume of deposits
Reduction of friction in the capital inflow process
Greater retention of active users
Pix has come to function as a natural bridge between money in the account and investment in crypto.
Trio - Design System
Rebuilding the Design System for Internet Banking
Bitybank | APP
Structuring the experience of a cryptocurrency bank from scratch
Bitybank | Digital Wallets
Expansion and optimization of the experience with cards
Contadores Digitais
Behavioral Development Web Platform
Pichau Gaming
Strategic evolution of the mobile experience
TempoOk
Strategic redesign of the TokView product
WeKnow
Redesign of the BI dashboard
SuperAcordo
Financial trading system redesign
