SuperAcordo

Financial trading system redesign

Role

Product Designer

Industry

Finance

Context

The SuperAcordo is a digital platform focused on negotiation and debt regularization. The system connects creditors and debtors, allowing for quick and automated online agreements.

The product needed to balance three critical factors:

Financial clarity
Transparency of values and conditions
Reduction of user anxiety during negotiation

The challenge was to transform a dense and technical flow into a simple, secure, and conversion-oriented experience.

My Role

I worked as a Product Designer responsible for:

Complete redesign of the web interface
Restructuring of negotiation flows
Organization of the hierarchy of financial information
Creation of visual patterns and components
Optimization of the agreement and payment experience

The focus was to increase clarity and trust, reducing frictions that impacted the agreement completion rate.

Main Challenges

1. High emotional load

Users access the platform at a delicate moment: they are in debt.
Any visual noise or ambiguity increases insecurity.

2. Complexity of financial rules

Installments, interest, discounts, deadlines, due dates — everything needed to be explained in a simple and comparable way.

3. Decision-oriented conversion

The experience needed to guide the user to the final agreement without seeming forced or aggressive.

4. Lack of clear hierarchy

Previous screens presented important information without proper emphasis, hindering quick understanding.

Solutions

Discovery

The work began with:

Heuristic analysis of the complete flow
Identification of abandonment points
Mapping of critical moments (simulation → choice → confirmation)
Benchmarking with fintech and digital negotiation platforms

Key insights:

The user needed to understand quickly:
“How much do I owe?”
“How much will I pay?”
“How much am I saving?”
The simulation needed to be more visual and comparative.
The journey needed to convey progress and control.

Delivery

1. New information hierarchy

Emphasis on the original debt amount vs. amount with discount
Visual emphasis on the benefits of the agreement
Clear separation between simulation and confirmation
Better organization of dates and due dates

2. More intuitive installment simulator

More visual interface for choosing installments
Immediate feedback when changing conditions
Clarity in the visualization of total savings
Reduction of unnecessary technical texts

3. Clearer user journey

Step indicator (simulation → review → confirmation)
Reduction of distractions
Clearer call-to-actions
Strategic use of white space to reduce anxiety

4. Consistent design system

Creation of:

Clear typographic scale
Componentization of financial cards
Visual standard for states (active, selected, confirmed)
Functional use of colors (highlight, alert, success)

5. Reduction of friction in confirmation

Simplification of the final summary
Clear organization of the agreement terms
Better readability for review before completion

Achieved Results

Reorganization of the financial hierarchy, increasing clarity in comparing the original value, discount, and installment
Reduction of cognitive overload at a sensitive moment in the user journey
More transparent and reliable negotiation experience
Better perception of professionalism and credibility of the platform
Structured visual base for future evolution of the system